Celebrate Literacy Week, Florida! with Florida Blue | #ReadforHealth

celebrate literacy week

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At Florida Blue, we understand that maintaining good health begins with the ability to read, write and comprehend letters and numbers. This is why we are supporting Celebrate Literacy Week, Florida! January 13-17, 2014.

Celebrate Literacy Week, Florida! is a state-sponsored program that promotes the connection between reading and health.

Florida Blue’s “Iron Man and Habit Heroes” comic book, developed in collaboration with Marvel Custom Solutions, has been selected as a featured book for Celebrate Literacy Week, Florida!

The book conveys a positive message about healthy lifestyles in a fun and empowering way. Students will learn that Iron Man’s armor may be able to fly through the air and fire repulsor rays, but inside that armor is Tony Stark, who, like all of us, can always learn new ways to improve his life by making healthy decisions.

We’ve partnered with the Departments of Health; Agriculture and Consumer Services; and Education to launch a volunteer event in third, fourth and fifth-grade classrooms around the state to read the comic book. Volunteers will visit these classrooms and read the comic book to the students and teach them about healthy lifestyles.

Throughout the month, we will be sharing tips to help inspire and educate people on the importance of reading to your child. We also want to aid in spreading the word of how important health literacy is, not only to children, but for those of all ages.

Health literacy is defined by the Institute of Medicine as “the degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions.”

Five Reading Tips to Kick Off Celebrate Literacy Week, Florida!

  1. Model good reading habits by reading to or alongside your child. Parents set the stage for children to become better readers.
  2. Encourage your child to read new and challenging books, articles and magazines.
  3. Establish a daily reading routine. Bedtime is always a good time for reading.
  4. Encourage reading, writing and discussions among family members.
  5. Be positive when talking with your child about their reading ability and skills.

Stay tuned to our blog, like us on Facebook and follow us on Twitter for more information on Celebrate Literacy Week, Florida! and Health Literacy. Join the conversation in social media by using #readforhealth.

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