The Miami Heat are giants on the court, but did you know they’re heroes off it? Florida Blue has enjoyed a long relationship with The Heat, and support their community outreach efforts including teaching kids how to swim and be water safe. This year we were honored to help them open their ninth Learn and Play Center in Coconut Grove so kids have a safe (and incredibly fun) place to be after school.
Our own Mark Lee, vice president of brand development and marketing communications, spoke of Florida Blue’s community partnership with The Heat during half time in their first round playoff game against the New York Knicks.
We are honored to partner with the Miami Heat as they make a lasting impact on residents in South Florida.
Have you been involved in a community project with The Heat? Share your experience with us in our comments below!